Self-publishing is an honourable tradition as old as the printing press,
and there are many reasons for an author to choose self-publishing.
Self-publishing is an interesting and rewarding
process in which the author, as publisher, has complete
control over every aspect of the production of the book.
Some authors turn to
self-publishing when they cannot find a
trade publisher who is interested in their manuscript.
Trade publishers are often reluctant to publish a book directed
outside their accustomed markets, for example, so that a
might have strong appeal to a select audience may not
Trade publishers are also reluctant to publish works
that might compete directly with titles in their existing lists.
Authors themselves often see more marketing opportunities than a trade
publisher would, so they can do a much better job of promoting their book than any publisher could.
especially effective when a writer has identified a
target audience and/or when there is a potential for
mail or over the Internet. (Mark Twain was convinced he
his books through his public talks—he was right). With
marketing, an author can realize a much larger financial
return through self-publishing than with conventional publishing.
These days bookselling
websites make it easy for self-publishers to gain access to a worldwide
audience and options like Print On Demand and e-books make book
© 2002 The
Publishing Centre Ltd.
All rights reserved.
4360 Raeburn Street
North Vancouver, BC