DO I PROMOTE MY BOOK?
agree that promoting their book can be the most difficult and
time-consuming part of the whole process. This can be made
easier if you are able to give lectures, slide shows or
demonstrations where you can also sell your book.
Make sure you mine
your local market first. Get the local paper to do a story on
you, hold a book launch, get yourself onto community T.V. and
often reluctant to carry self-published books unless you have a
distributor (see Distribution) so
that they are assured of a stable supply source. But don't limit
yourself to bookstores—try your local gift shop, health food
store, or new age outlet.
self-publisher promotes her trilogy of children's books
by making author-visits to local elementary schools. Another
promotes her series of yachting books at boat shows around the
Self-publishers can promote and sell their books through Amazon and have Amazon take care of collecting the money and shipping the books. More info is available here. Some bookselling sights only deal with distributors (see Distribution).
Some companies that offer Print On Demand (POD) for order fulfillment (see Printing and Binding), will also promote your book on their website and place the book on the major bookselling websites.